Micro, Small and Medium Enterprises (MSME’s) are one of the economic activities carried out by people living in Biak Numfor, Papua, to earn income through the sale of typical products from the region. The local government through the Trade Service and also the Integrated Business Service Center provides assistance to these business actors through several activity programs, one of which is providing a Micro, Small and Medium Enterprise (MSME’s) Corner to help the promotion process and at the same time marketing the products produced by the Biak Numfor community. Marketing is a key activity that needs to be supported by many parties so that community welfare can be achieved by making the products produced known to the wider community and also selling well.
The Micro, Small and Medium Enterprise (MSME’s) Corner initiated by the local government is a marketing location in the form of a sales stall located in the corner of several crowded places. The local government created the sales stall in several hotels that have a high number of visitors in Biak Numfor. The reason why it was created in several hotels is so that it can be easily accessed and transactions can occur because hotel visitors who are mostly tourists do not need to go far to look for souvenirs or mementos because everything is available at the Micro, Small and Medium Enterprise (MSME’s) Corner. The sales stall can also provide information for tourists who want to visit the location where the products are made and also find out more information about the products which are also cultural products of the local community.
Two types of goods sold at the Micro, Small and Medium Enterprises (MSME’s) Corner are souvenirs and culinary products. The souvenir products sold include noken typical of Biak Numfor, key chains, decorations such as crowns and other decorative knick-knacks. While for the culinary products sold are various kinds of culinary specialties of Biak Numfor such as sago, tuna fish floss, smoked fish, chili sauce, coconut cooking oil, and others.
The hope of creating the Micro, Small and Medium Enterprises (MSME’s) Corner is that product sales can be boosted and the products produced by the Biak Numfor community will be better known by other communities. Moreover, tourists who visit the sales stall to buy souvenirs and take them to be introduced to their home regions. Assistance from the local government is expected to continue to exist and increase. The Micro, Small and Medium Enterprise (MSME’s) Corners that were initially built in several hotels in Biak Numfor are expected to continue to grow in number and are even expected to be built at the airport because just like hotels, airports are crowded with tourists. The product marketing process is expected not to stop at the creation of sales stalls at the Micro, Small and Medium Enterprise (MSME’s) Corner but can be created online stalls to facilitate transactions with people from outside the area.
