From June 13 to 15, 2025, the city of Jayapura will host the Festival Cenderawasih 2025, a significant event organized by the Bank Indonesia (BI) Papua Representative Office. This annual festival aims to promote sustainable economic development in Papua by integrating Micro, Small, and Medium Enterprises (MSMEs), tourism, investment, and digitalization. The event will take place at the Ex Terminal PTC Entrop, serving as a platform to showcase the region’s economic potential and cultural richness.
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Empowering Local Economies through MSMEs and Digitalization
A central focus of the festival is the empowerment of local MSMEs. Approximately 40 BI Papua-assisted and partner MSMEs will participate, including enterprises led by individuals with disabilities, operating in sectors such as food and beverage, fashion and crafts, and tourism. The festival will facilitate business matching sessions between these MSMEs and financial institutions, aiming to enhance access to financing and market opportunities.
Digitalization is another key theme, with the festival promoting the adoption of digital payment systems like QRIS (Quick Response Code Indonesian Standard). This initiative aligns with BI’s broader goal of fostering a cashless society, enhancing financial inclusion, and improving transaction efficiency across Papua.
Promoting Sustainable Tourism and Cultural Heritage
Festival Cenderawasih 2025 will also spotlight sustainable tourism, emphasizing eco-friendly practices and the preservation of Papua’s unique cultural heritage. Activities will include exhibitions on sustainable tourism models, highlighting community-based tourism initiatives that respect local traditions and the environment.
Cultural performances, traditional culinary showcases, and art exhibitions will be integral parts of the festival, offering visitors an immersive experience of Papua’s diverse cultural landscape. These activities aim to boost the local tourism sector by attracting both domestic and international tourists.
Advancing Economic Inclusion and Syariah Finance
In line with its commitment to inclusive economic growth, the festival will feature programs that support the development of the Islamic economy (Ekonomi dan Keuangan Syariah or Eksyar). Events such as the Syariah and Halal Fair will focus on strengthening the halal value chain and expanding access to syariah-compliant financial services.
Educational sessions and competitions on topics like syariah economics, investment literacy, and digital finance will be conducted to increase public awareness and participation in these sectors. These initiatives aim to create a more inclusive financial ecosystem that accommodates diverse community needs.
Fostering Community Engagement and Inclusivity
A notable aspect of Festival Cenderawasih 2025 is its emphasis on inclusivity. The festival will actively involve communities with disabilities, ensuring their participation in various activities and providing platforms to showcase their entrepreneurial ventures.
By engaging a broad spectrum of society, the festival seeks to foster a sense of unity and collective progress, reinforcing the idea that sustainable economic development is a shared responsibility.
Conclusion
Festival Cenderawasih 2025 represents a strategic effort by Bank Indonesia and its partners to catalyze sustainable and inclusive economic growth in Papua. By integrating key sectors such as MSMEs, tourism, investment, and digitalization, and emphasizing cultural preservation and community involvement, the festival aims to unlock Papua’s economic potential and improve the livelihoods of its people. As the festival unfolds, it is poised to leave a lasting impact on the region’s economic landscape, setting a precedent for future development initiatives.
